Base app
PRODUCT DESIGN LEAD
REMOTE · APR 2021 - DEC 2022
Base offers users an innovative path for members to work towards fixing a variety of health improvement goals. Leveraging continuous at-home re-testing as a foundation, Base’s propriety tech identifies root causes, creates personalized nutritional & lifestyle programs, helps monitor deficiencies and coaches users to adopt new habits to drive clinical outcomes.
Result experience
For members, recieving results is a critical point in the journey. Our focused, light weight flow walks them through how the uncovered deficiencies imact symptoms and how working on improving them will acrue towards achieving set health goals.
Building a plan
Once deficiencies are identified Base’s propriety tech generates a set of nutrition, lifestyle and supplementation actions, members can follow. These recommendations are fully customized to match each members personal context.
Measuring change
Continuous re-testing empowers members to get dynamic feedback on the changes affected by their actions and offers the opportunity to regularly fine-tune their plan to ensure maximal impact. The app’s home-screen dynamically reacts to these different phases to guide members on their journey.
Changing our nutritional habits can be difficult and our Nutrition Logging system offers powerful tools to help ease this habit-change. Our unique undestanding of our member’s deficiencies empowers us to add unprecedented layers of personalization and offer continuous education on how they can optimize their daily habits.
Logging
Managing Your Plan
Introducing a selfe-serve plan management feature set empowered our users to fully take control of how they want to customize their plans. Beyond increasing retest rates this feature significantly reduced previously manual processes, managed by Ops teams.
